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What Would Have Happened

A Mobile App to Unleash Your Imagination

  • Role:

  • UX Designer

  • Strategies:

  • UX Research, Synthesis, Prototyping, Testing

  • Timeline:

  • May - Jun 2020

  • Tools used:

  • Figma

Role: UX Designer

Strategies: UX Research, Synthesis, Prototyping, Testing

Timeline: May - Jun 2020

Tools used: Figma

The Casestudy of the Mobile App for What Would Have Happened, as a part of my Udacity Nanodegree I pursued in the May of 2020


Entertainment these days is just not entertainment. Almost every person who has watched any kind of Movie, TV Series or has read a book, would have got the thought. What if this had happened, instead of that?

Even you, atleast in one situation might have had a thought to change a scene or the plot in any story, but there isn't one common platform where all these What if stories can be read and published.

The Problem I thought to address was creating such a platform, where anyone with an alternate plot story can write and publish, at the same time anyone with a wish to read an alternate plot story can choose and read from a variety of ideas!

What I Wanted To Do

The basic idea I had at the beginning was to create an online platform(either a mobile app/website) where people can write and publish simply, and other interested people can read from there, just like a blog.
But what turned up was entirely different!! ( You'll see as you progress😁)

User Research

I wanted in-depth understanding of the users Psyche, there are a lot of products with almost the same working principle, so in order to differentiate this product from others, I had to make it unique

I decided to perform both Qualitative and Quantitative Studies.

  • Qualitative Study - In-Depth User Interviews
  • Quantitative Study - Google Form Survey

Qualitative Study

Qualitative Studies as the name suggests are used to get quality insights and information. These studies provide us a clear understanding from an individual's perspective.

For this Qualitative Study I wanted to conduct User Interviews, so I ran a Determination Survey among my friends and family to see who would fit the needs of my required Participants.
You can find the Form here

After Receiving the Results from the Form, I analyzed and chose 6 people based on their answers. Then I approached them formally and had an Open Ended Interview with them.
You can look at the Research Plan here

From the interviews I discovered that.

  • All 6 people I spoke to have had a thought for writing alternative plots
  • Most of them regularly get such plot ideas
  • They do want to write and read alternative plots, but the lack of a standard platform makes them hesitate
  • All the participants have faced hardships while searching alternate plots on the internet
  • Although they want to write such stories, they hesitate because they are not good at writing
  • Quantitative Study

    After Receiving indepth insights from individuals, I wanted to validate these with a wide audience. So I went for a Survey through Google Forms.
    I created a form and shared it with all my friends and asked themm to share with theirs. You can find the form here

    The responses I received validated all the insights I received in the Qualitative phase and also provided me some more insights!


    Nearly all the people have wanted to change the plot in a book/movie/series


    Majority of the people were interested in writing on such a platform

    I was satisfied with the insights I receivedand proceeded to synthesize it.

    Research Synthesis

    The amount of information I got during the research phase had to be synthesised to get only what I needed(I did not know what I needed, but I just knew I didn't need everything!)
    I followed the standard synthesis procedure involving the following.

    • Organizing them on sticky notes
    • Affinity Diagramming
    • Feature Ideation
    • Feauture Prioritization

    The insights from the research were huge for me, this being my first Study I felt this overwhelming, so I had to organize them first. I placed all the insights individually onto sticky notes, each note containing only one piece of information.

    I chose the Affinity Diagramming method to organize the information. I first noted all the insights individually onto sticky notes on Miro, then constructed an Affinity Map from them. Affinity Diagram

    Affinity Diagraam

    It was organized into 3 basic sections, User Needs, User Interests, User Requirements

    After the Affinity Diagramming, I started the Feature Ideation Process. The information in section of the Affinity Diagram, represented one problem, and generating a solution for the problem, gave ideas.
    In such a way I came up with a bunch of possible features for the platform. ( By then I had got accustomed with the idea of creating a Mobile App, so we'll converse with this context from now). You can have a look at all the Ideas I came up with😂.

    Feature Ideations

    Features Generated

    Among the features generated, all of those cannot be implemented right now, some are worthy of the time and effort and some aren't and some are seem like they are useful to the users , and some actually are useful! So I got to filtering all these Ideas and made a prioritized list.
    I used the value complexity grid to do the prioritization. Feature Prioritation


    I ended up having a set of features that I had never even had a clue of before begining the project. And thus ended the Synthesis phase.


    At this point, I had a clear understanding of what I should create and what all it should have.

    • The solution had to be in the form of a Mobile Application.
    • It should enable people to write, read and publish Alternative Plot Stories.
    • It should have a community and messaging services.
    I decided that these should be enough for the 1st version and sat down to design the Low-Fidelity Prototypes for these screens.

    Low-Fidelity Prototypes Image Low-Fidelity Prototypes Image Low-Fidelity Prototypes Image

    Low Fidelity Prototypes

    After testing the Low-Fidelities in the perspective of understanding the user flow, I proceeded to the High Fidelity Prototyping.
    A couple of sodas, 3 meals and innumerable songs later I ended up with the following High Fidelity Prototypes. You can look at the Site Map below.

    Hi-Fi Sitemap

    Here's the Breakdown


    These Screens show the onboarding, each screen gives a brief explanation as to what you can do with the application.
    Opening Page


    Onboarding 1


    Onboarding 2


    Onboarding 3


    Login/Signup and Curations

    The following screens show the login/signup pages along with a curation page that helps users setup their first time loading experiences, users can select any of tiles and based on them their home screen will be curated and shown
    Opening Page


    Onboarding 1


    Onboarding 2


    Home Screen

    The home screen, if the user is a recurring user, it shows content based on his history. If the user is a new user it shows content based on the curation screen while signing up.
    It contains the navigation to all the other pages
    Home page

    Read and Write

    The 1st screen is the read screen that enables users to read the articles, it also has an audio output feature, and the 2nd screen enables users to write and publish stories.
    Opening Page


    Onboarding 1


    Messages and Community

    The messages tab allows users to converse with their WWHH friends or even the authors of the plots, to discuss plots or ideas. The communities page is a page run by the app, it contains a single community for every movie, franchise or series where users can join and get involved in discussions. Mind you, only one community for one story!
    People can use these conversation pages to find like minded people and water their imagination.




    Community Messages


    After the High Fidelity Designs were finalized, I spent a couple of days testing them and iterating on KPIs, what you're looking at is the final version!


    And here we are, after scrolling and scrolling and scrolling!! I don't know about you, but It was really fun and educative for me both doing the UX and Writing out this case study.

    This project was my gateway to User Experience Designing and I learnt tons from this journey, especially that "You may think you know about users, but you don't!". And my Key Takeaway were that How important and Educative User Researches were!
    This was a dream of mine since I read Harry Potter and the Deathly Hallows! I desperately wanted Sirius and Snape to survive and Imagined a lot of stories how it would have progressed if he hadn't died! And from there sprung this thought of What Would Have Happened

    Looking at what's next for this project, I think I will further work on the thought of adding the selling and buying of Ideas(metaphorically), where people can provide ideas that can be picked up by other people and worked upon, I also think applying Gamification would be nice!

    Overall I had a wonderful Experience working on this project finding my creative self,especially the research part😂